Marketing strategies affecting kids’ health
Posted on: 02/Apr/2013 10:21:31 AM
Popular children’s snack Gems has now introduced a scheme whereby the buyer gets a toy free on the purchase of a packet of its product. We wonder how this benefits the child or the parent.
First of all, Gems is a chocolate and artificial flavour based product. It is by no means nutritional. To top this, the manufacturers have added an incentive that entices children to demand the product even if the parent is against it.
Secondly, a pack costs Rs. 30 although the total value of the product and the toy would be much lesser. Paying such an amount repeatedly is bound the cause a dent in the pocket, which would be fine if the product was nutritional and/ or beneficial for the child.
Such marketing strategies are successful only to the manufacturer and not to the consumer. We request companies to look at useful marketing strategies that would benefit the family as a whole.
