Pubs, cafes rake in the moolah this IPL season
Posted on: 30/Apr/2013 5:28:44 PM
The money is raking in to pubs, cafes, restaurants and malls that are showing the IPL matches. People throng to these places to watch the action on big screens and HD television. Says a manager at a lounge bar, ‘The crowd is more when Chennai plays against the other team. By 7.30 pm, people start coming in with their families and friends… The bar has arranged special discounts on a few varieties of starters, alcoholic and non-alcoholic drinks, adding special decorations to create a suitable ambience for cricket buffs. We understand that people are crazy about cricket. Along with two beers, we have introduced five new appetising dishes to the non-vegetarian and seafood menu.
‘With the arrangements that pubs and eateries have made, we are expecting up to 30 per cent increase in profits, said another manager of a leading hotel on the condition of anonymity. The management has incorporated an embraced sound technology that will help the customers experience the action of the gripping game live. Food may be a problem when people go to the stadiums. But here the steady distribution of liquor and lip-smacking dishes make the customers happy.’
