Nielsen Survey reveals - Out of 1000 respondents, 75% parents feel creating a silent zone is a must during exams
Posted on: 23/Jun/2020 8:09:05 AM
In light of this unprecedented time, study preparations can be hard to fully focus on. Working towards the exams can bring in a lot of stress and worrying especially when the atmosphere is filled with uncertainty. Moreover, with everyone being at home, exposure to distractions become even higher – from technology to even the slightest noise made from household/electrical appliances and television sets -they all become key distractions to affecting the child’s focus.
Keeping in mind the background noise distractions and the need to focus in silence, Crompton Greaves Consumer Electricals Ltd. commissioned Nielsen to conduct a study using an online panel with 1000 parents across India to find out the key noise distractions for children.
Some of the key findings:
- There is a need to manage and create less distractions for kids, hence 75% parents believe setting up a silent zone at home is key.
- 76% are certain that addressing the unspoken noise of appliances and managing their usage adequately would set up a noise free environment at home.
- According to 83% parents, noise from electrical appliances at home like Fans, TV, Music Systems and Kitchen Appliances were considered as a major factor of disturbance leading to distractions among kids especially during the exam season
- Considering that maximum study time and concentration takes place late night/early morning, 47% parents believe that distraction/noise is caused due to a ceiling fan during the odd hours – highest among all appliances
- Noting that electrical appliances play a huge role in distracting kids; 51% parents believe that electric fans contribute significantly to the overall noise level and affect concentration.
- Therefore, 69% parents agree that having noise-free appliances like electric fans would help in creating a positive impact especially during the exam season
