Alserv takes the virtual route to entertain elders; launches The Ever Last - Season 2
Posted on: 10/Dec/2020 9:47:12 AM
Alserv, a tech start-up focused on non-real-estate-based assisted living services for the elderly has launched the second season of The Ever Last. The Ever Last is India’s first online initiative designed expressly for senior citizens and their families. The Margazhi month is here but due to the pandemic, the margazhi kacheris have gone completely virtual. Keeping this in mind, the second edition of The Ever Last will bring the concert and sabha experience straight to the homes of Alserv’s users and to the public as well.
The line-up of Carnatic artists and musicians include
- Date: December 11th, Friday
- Event Name: Timeless Kritis
- Guest: Ashwath Narayanan, Carnatic vocalist
- Date: December 12th, Saturday
- Event Name: Resplendent Ragas
- Guest: Srividhya Vasudevan, Carnatic singer
- Date: December 13th, Sunday
- Event Name: Transcendent Abhangs
- Guest: Savita Sreeram, Abhang maestro
- Date: December 14th, Monday
- Event Name: Carnatic Crescendos
- Guest: Bharat Sundar, Carnatic vocalist, Sumesh Narayanan, Mridangam vidwan and Sayee Rakshith, Violinist
- Date: December 15th, Tuesday
- Event Name: Soulful Rhapsodies
- Guest: Maalavika Sundar, Carnatic & playback singer and Akshay Yesodharan, Guitarist
- Date: December 16th, Wednesday
- Event Name: Melodic Alapanas
- Guest: Deepika Venkatraman & Nandhika Venkatraman, Carnatic violinists
The first season of Ever Last (June – August 2020) focused on building a community and platform- where seniors can relax, interact with the young generation, and at the same time receive information on how to stay healthy and happy during the lockdown. The sessions were all about getting seniors involved and helping them spend time on recreational activities like music, art & literature, and make some time for exercise through youngsters.
Speaking about The Everlast Season 2, Jagadish Ramamoorthy, Co-founder & Director, Alserv said, “We received great appreciation from our customers and their families for The Ever Last Season 1. For the second edition, we thought we could plan something special as it’s the Margazhi month - a time when the elderly like to attend concerts and sabhas. As that option isn’t available due to the pandemic, we thought it would be good if we can bring that sabha experience to their homes. We have an excellent line up of Carnatic artists and musicians to create the most compelling and memorable expererience this Margazhi season that is open not only to Alserv’s consumers but to the public as well.”
The sessions would go live at 7 PM every day on Alserv’s Facebook and Instagram Pages starting December 11th.
Profiles of the Carnatic artists and musicians:
Ashwath Narayanan, Carnatic vocalist:
Ashwath Narayanan started learning carnatic music from the veteran musician (late) Palghat K V Narayanaswamy and post his demise, he has been under the tutelage of Smt. Padma Narayanaswamy. Ashwath`s music is known for its chaste classicism, pitch perfection, good pronunciation and extreme dynamics. He has won several awards and accolades, and is a B (high) grade artist of All India Radio, Chennai. Ashwath regularly performs all over India and has toured the US performing with various artistes.
Srividhya Vasudevan, Carnatic singer:
Srividhya Vasudevan is no stranger to the Margazhi concert stages. A student of eminent Vidwan Papanasam Shri. Ashok Ramani, Srividhya is a B.Tech Graduate who worked in TCS before pursuing Carnatic music full time. She has been training under her Guru for the past eight years and has won several competitions across Chennai.
Savita Sreeram, Abhang maestro:
Smt. Savita Sreeram is an `A` grade accredited artiste of the All India Radio. She has been performing Carnatic music at various levels for the past 20 years and has been actively rendering Carnatic Concerts as well as Abhang Concerts all across India as well as at overseas locations.
Bharat Sundar, Carnatic vocalist:
Bharat Sundar attained international fame after winning Jaya TV’s first Carnatic Music Idol. His experience in the field dates way back to when he was in his early teens. Bharat Sundar started learning Carnatic music at the age of six with Smt. Gayathri Mahesh, a senior disciple of veteran vocalist Vid O.S.Thyagarajan. He further learned from Vidushi Leelavathi Gopalakrishnan and her son Vid G Srikanth. Bharat received specialised instruction in pallavi singing from Vid Trichy J.Venkatraman and Vid Srimushnam Rajarao. Presently he is under the tutelage of Vid Sri.P.S.Narayanaswamy and Sangita Kalanidhi Vidushi Dr. S. Sowmya.
Sumesh Narayanan, Mridangam vidwan:
A professional musician in the field of South Indian Classical music with a career spanning over a decade and over a 1000 performances around the world. Has been a part of a number of world music ventures with world renowned artists and institutions as part of prestigious festivals showcasing a varied interest in different styles and forms of music.
Akshay Yesodharan, Guitarist:
Akshay Yesodharan is a maestro of the six strings. He has worked with Nikhita Gandhi of `ladio`; Rashid Ali, composer of the song `Kabhi Kabhi Aditi` from the movie Jaane Tu ya Jaane Na; and has played for Shekar Kapur and A.R.Rahman.
Deepika Venkatraman & Nandhika Venkatraman, Carnatic violinists:
Growing up with music and performing together has been a way of life for the sisters. They belong to a rich musical lineage, that of vocalist and violinist Chittoor Appanna Bhagavathar. Twenty two and 19 years old respectively, they were initially trained by their mother and then Neyveli R. Santhanagopalan and A. Kanyakumari. Aspiring vocalists and able accompanying artistes, apart from their gurus, they draw their from Akkarai Subhalakshmi, Charumathi Raghuraman and Ranjani-Gayatri.
Maalavika Sundar, Carnatic & playback singer:
Maalavika is a born Carnatic singer and upcoming playback vocalist who lives in Chennai. Maalavika is an Indian Idol 2016-2017 Singing reality Show Contestant. She is Tamil Singer. She is very famous Tamil Singer from Chennai. She has Mastery in various Genre including Carnatic,Folk, Western, Melody, Para kuthu. She is the Contestant of Indian Idol 2016-2017 Singing reality Show.
