Piaggio Vespa VX launched
Posted on: 05/Jul/2013 1:29:28 PM
Piaggio Vehicles has launched a new scooter Vespa VX which is priced at Rs. 61492 (ex showroom Chennai). The Italian auto maker currently sells just one model in India, the Vespa LX.
‘We hope to further strengthen the premium segment with the Vespa VX… Since the launch of the first Vespa model last year in the country, the company has so far sold 52,000 units of the scooter. After the success of the first phase in Vespa launch with a single model just over a year ago, Piaggio is now moving into the second phase for the expansion of the product range.
There can be another product launch by the end of this year. We want to have different products for different consumer needs. The company would like to cater to the premium scooter segment and was not planning to venture into the commuter segment. We are looking to create a premium luxury segment (in scooters) which is nonexistent at the moment’, said ,"Piaggio Vehicles (India) Chairman and Managing Director Ravi Chopra.
