Kumari Palany & Co

Tougher times for fake telemarketers

Posted on: 23/Aug/2013 11:26:40 AM
India`s telecom regulator TRAI has warned that the phone connections of banks, insurance firms and realty players will be disconnected if rules of unwanted calls and messages are flouted by them, or on their behalf. 

TRAI has now introduced a financial disincentive into the existing regulation to force the telecom operators to follow the government norms for customer verification. This would enable the TRAI system to catch illegal or unregistered telemarketers faster. 

“If on verification of a complaint it is found that the UCC (unsolicited commercial communications) has been sent by a subscriber who is not registered as a telemarketer, the service provider shall be liable to pay financial disincentives of Rs.5, 000 on each complaint,” TRAI said in its new rules.