All-new BMW 1 Series launched in Chennai
Posted on: 04/Sep/2013 3:36:36 PM
BMW has reportedly launched its all new 1 Series in diesel and petrol variants in Chennai on Tuesday.
The new offering, manufactured at BMW`s plant at Chennai, was unveiled by cricket icon Sachin Tendulkar here.
The all-new BMW 1 Series is available in petrol (BMW 116i) and diesel variants (BMW 118d, BMW 118d Sport and BMW 118d Sport Plus). The Sport and Sport Plus appeal to the athletic and powerful with more aggressive design features and highlights.
The company will increase investment in its Chennai facility to Rs 390 crore by this year-end from Rs 180 crore announced earlier, a BMW official said after the launch.
"We are increasing investment in Chennai plant to Rs 3.9 billion from Rs 1.80 billion. We have also ramped up the capacity at the plant to 14,000 units per annum from 11,000 units," BMW Group India President Phillip Von Sahr told reporters.
Currently, the company assembles the 3, 5, and 7- Series and X1 models locally and the newly-launched 1 Series too would be assembled at the Chennai facility, he said.
