A community radio
initiative by
Armed with a project
idea that promises to make a lasting impact on the society, each of the
participants began their grass root-level initiatives to sensitize their neighborhood.
“My project was on the
role of media in climate change. I thought community radios have a far-reaching
impact and can influence people in a big way,” says Haripriya, the final-year
student of
“A key difference that
we find in other countries is that they lobby with the government for
sustainable solutions. The politicians are approachable and they manage to make
their voices heard. In
Like Sundeep Kumar,
whose project on green business became an instant hit with people, the rest of
the champions from the State are doing their bit for the environment in a
noticeable way. With the growing response, the British Council has begun their
hunt for the third batch of the champions and has floated online applications.
“We ask for their project proposal and funding options. It is followed by an
interview,” explains Anu Thampi, project manager, International Climate
Champions, British Council.