Speak Asia Online make a foray in Tamil Nadu
Posted on: 07/Mar/2011 4:50:18 AM
Singapore based Speak Asia Online makes a foray in the state of Tamil Nadu by offering opportunities for accessing influential and opinionated people. Business during 2010 has been brisk and Speak Asia is enjoying an ever-growing international client list. Speak Asia Online has more than four lakh panelist spread all over India. A panelist is a consumer who participates in surveys. The company is looking to increase its panelist base to meet the shortfall of over 10 million panelists and envisions being the key player of this fast growing USD 750 million market in Asia and aspires to cross the benchmark of USD 115 million by 2010-2011. Unlike conventional market research firms, Speak Asia pays the researcher for imparting their valuable opinion.
Panelist with Speak Asia can be enrolled if the candidate has been an existing online panelist with top 10 market research companies with a valid income proof of at least $1000 in a year. Alternately one can pay $ 60 take to take an exam and on passing the exam go through an interview process to be enrolled as a panelist. Fresher and other panelists are required to go through training and read training material from “Online Surveys Today” which is also sent to them as an “E-Bulletin, an independent media organization.
Vivek Gautam Chief Marketing Officer, Speak Asia online says, “We are strategically growing our supply chain to ensure we are fitting the needs of our existing and growing client base as well as those clients that have expressed a desire to reach certain niche audience groups. With this increased supply base, we are perfectly placed to offer researchers and buyers of sample the widest choice of high quality panels within one unified platform anywhere.”
Speak Asia online panel platform is attractive to organizations wanting to do market research because it helps minimize costs, generate a new revenue stream for them and assist in limiting panel attrition, keeping panel investment returns high. I think the biggest attraction to trusting our model is simple, we are fair in our sampling and revenue opportunities for our partners and I think they are beginning to recognize that. In the months to come we will continue to focus on bringing in quality supply to service the needs of the research industry as a whole. The focus will be geographical as well as niche specific. Added Gautam.
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