Luminous Power Technologies launches new TVC campaign with Sachin
Posted on: 09/Mar/2011 6:49:49 AM
Luminous Power launches new TVC campaign “Sahi Jodi – Jis Pe Desh Kare Bharosa” featuring Sachin Tendulkar in its corporate advertisements for Luminous inverters and batteries. The company has also announced aggressive marketing and branding plans to reach out to millions of existing and potential consumers in national and global market with the unique product offering and Sachin’s association as Luminous Brand Ambassador.
With the launch of the TVC campaign for its inverters and batteries, Luminous is riding on the World Cup brand wagon and reaching out to millions of cricket fans. Luminous brand has a proven track record for excellent product reliability & for providing value to its customers through constant innovations & improvement in its offering. Luminous has already launched their three TVC’s earlier with Sachin, this campaign “Sahi Jodi” talks about how effectively Luminous inverter and battery work together in synergy to enhance the performance and increase the durability of the products.
The TVC showcases the importance of having the right combination of products to derive the optimum level of efficiency, performance and strength. The film showcases the iconic batsman and his powerful relationship with his bat so as to dramatize and put across the fact that only Luminous battery and Luminous inverter, work in tandem to increase the back-up and battery life by 40%. The campaign is conceptualized by the creative agency of Luminous – Meridian.
On being associated with the Luminous brand the ‘master blaster’ Sachin Tendulkar said, “I am delighted to be associated with this brand. The relationship is the result of shared values. As a family man I can relate to the comfort that power backup solutions such as `Sahi Jodi` can bring to a home”.
Commenting on the association of Luminous Brand with Sachin and company’s aggressive brand positioning plans, Mr. Rakesh Malhotra Founder and CEO, Luminous Power said, “We are really excited to launch this new TVC campaign with our cricketing legend – Sachin Tendulkar. Keeping in mind to deliver on Luminous Power strategic messaging, which is all about performance and consistency, this campaign has been designed exclusively.
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