In a pioneering effort, multi media entity RBNL’s flagship 92.7 BIG FM, Chennai’s Manasu Thotta Melodies Station today announced first ever BIG Tamil Entertainment Awards that seeks to create a unique platform which honors entertainment across genres viz., Movies, Music, Television, & Sports. This unique property will reach out across the state through a multi media campaign and will be telecasted on the leading entertainment channel STAR VIJAY.
Briefing reporters, 92.7 BIG FM Radio Operations Head - South Mr. Ramesh Bhaskar, said ‘When Tamilnadu looks for entertainment; we turn to our world of entertainers across movies, music, television, & sports. Its amongst these entertainers that we seek to spend our time to relax, unwind and get entertained. As Chennai’s No.1 entertainer ,92.7 BIG FM created this platform to celebrate excellence across genres in a first of its kind initiative across any media brand in the state. This is truly a people’s choice award wherein the listeners get to choose the winners in the ‘popular category’. We have a very eminent jury for the awards including popular actresses Suhasini Maniratnam, Kushboo, Rohini & Lissy Priyadarshan that stands testimony of the rigor in the selection process”.
The star studded awards night which will be held at IMAGE Auditorium on 26th March, 2011, will see the who’s who of Tamil entertainment set the stage on fire with their truly entertaining performances. This would include dance sequences by movie and television artists, and music medleys by prominent playback singers.
Raj Oil Mills Ltd CEO Manvendra Gokhale, says, “We are proud to be associated with 92.7 BIG FM yet again after a series of successful regional Television Awards in their innovative and trendsetting initiative - BIG Tamil Entertainment Awards. 92.7 BIG FM, like Raj Oil Mills has been on the forefront of quality & innovation, and we are more than happy to associate as the main sponsor for the event not just in Tamil but across 7 regional entertainment & movie awards”.
Further, 92.7 BIG FM would dedicate special features across their shows with special focus on the breakfast show BIG VANAKKAM with RJ Dheena and Evening Drivetime show TAKE IT EASY with RJ Balaji to BIG Tamil Entertainment Awards wherein each of the nominees would come on air and talk about their achievements, experiments and learnings.
During the event, the jury members also flagged off “BIG Entertainment Express” – a mobile voting booth that aims to reach out to the Chennaites doorsteps and maximize voting across categories.
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