Recent Airtel sources reported the provision of free content through Airtel App for the prepaid and postpaid customers till June 2018 on promotional basis. This scheme includes 22 channels with more than 3000 TV shows.
Hotstar created a new partnership with Bharti Airtel limited for the streaming of the content through Airtel App. This will benefit both the Video content provider and the free offering ranges of the competitive mobile network scenario in India.
This new scheme will therefore enable the Airtel customers to enjoy over 10,000 movies, Sports and 350 live TV Channel programs from domestic and International content sources for free.
According to the CEO of Hotstar, Mr.Ajith Mohan, the new partnership may attract lots of viewers to their platform enabling the widespread of media content’s market.