KERALA gets its FIRST ever CEAT Shoppe at Thodupuzha
Posted on: 04/Jan/2013 5:51:24 PM
As part of its aggressive growth plans to expand its exclusive network all over India, Indian tyre major, CEAT Ltd launched its first CEAT Shoppe in Kerala at Thodupuzha. The CEAT Shoppe was inaugurated by Mr. T. J. Joseph, Municipal Chairman of Thodupuzha along with Mr. Vishal Pawar, General Manager, CEAT. The CEAT Shoppe will provide one-stop solution to car owners’ tyre and tyre related services.
CEAT Shoppe are exclusive retail outlets promoted by CEAT Ltd. which are not just about selling tyres, but more about the `experience` a customer carries with himself from the franchise. Being one of the first CEAT Shoppe in Kerala, this outlet provides multiple options and offerings to its customers.
The CEAT Shoppe is designed at par with international design standards, and is definitely a first in a low involvement category like tyres. The CEAT Shoppe will house the latest in tyre related services like wheel alignment and wheel balancing, done by well-trained and friendly CEAT staff.
Speaking on this occasion, Mr. Vinod Kumar, Vice President, Marketing, CEAT says, ‘It gives me great pleasure to introduce the CEAT Shoppe to our consumers in Thodupuzha. CEAT has always pioneered in providing world-class services to its customers. We hope we are able to meet up with the expectations of our consumers through the introduction of unique techniques and look forward to introducing many more initiatives in the near future.”
