Jubilant FoodWorks Limited forays into the FMCG
Posted on: 07/Aug/2020 11:01:23 AM
Jubilant FoodWorks Limited (JFL), one of the largest foodservice companies in India and master franchisee of Domino`s Pizza and Dunkin` Donuts, today announced its entry into the INR 500 Crore ready-to-cook segment with the launch of a new brand, `ChefBoss`. The `ChefBoss` range of sauces and pastes includes eight different products across two types of cuisines (Indian and Chinese) and will initially be exclusively available for consumers across e-commerce portals. The online sale of products will shortly start with Amazon (National), Flipkart Supermart (NCR, Mumbai, and Bangalore) and Milkbasket (NCR). The brand plans to expand product availability by adding more e-commerce platforms as well as retailing through supermarkets and hypermarkets in the near future.
ChefBoss has been built on the insight that consumers are looking to explore and add more cuisines to their home cooking. The brand endeavor is to solve problems around cuisine exploration, by making this quick and easy for consumers. Thus all solutions under ChefBoss are easy to make in 2 or 3 steps & take just anywhere between 5-15 minutes. Furthermore, ChefBoss provides a complete solution with only vegetables, paneer or chicken to be added from the consumer`s end.
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