To promote Zero Accident Day (ZAD) on August 26, the Greater Chennai Traffic Police (GCTP) has launched an Instagram reel competition. The initiative was introduced by Additional Commissioner of Traffic R. Sudhakar at IIT Madras on Friday.
Participants are invited to create a 60-second reel that envisions a safer Chennai. To enter, they must follow @chennaitrafficpolice on Instagram, use hashtags #zeroaccidentday, #ZAD, #safechennai, #GCTP, and #zeroisgood, and complete a Google form.
Prizes include Rs 2 lakh for Best Influencer, Rs 1 lakh for Best Creator, and Rs 50,000 for Best Catalyst. Entries will be judged on creativity, originality, relevance, and engagement.
Reels must be submitted by August 20. Winners will be announced on August 24. Plagiarism, offensive language, and derogatory remarks will lead to disqualification. Reels can be in English or Tamil and should not exceed one minute.