The Countless Shades of Celebration on Akshaya Tritya

Akshaya Tritya is a festival that highlights the different shades of our culture. While most people turn to their gods in order to be bestowed with luck, wealth, and prosperity. However, there are many who do not realize the historical perspective that comes with this festival. While for many people, this day brings an opportunity to start new ventures and associations, there are some who devote this day to cows, horses, and elephants, seeking blessings from the basket of nature.

Akshaya Tritya, by housewives all over India, is considered to be the ideal day to procure new gold and silver items. Jewelry stores open up till late to accommodate women who are looking to buy new gold items. As ‘Akshaya’ translates into ‘eternal’ when taken from Sanskrit, it is widely believed that the gold items worn on this day bring good fortune that is everlasting.

Akshaya Tritya also marks the birthday of the sixth reincarnation of Lord Vishnu who is hailed as the preserver and the member of the holy trinity. With beautiful stories from the Indian Mythology coloring this festival, especially the one of Lord Krishna and Sudama,

The atmosphere in the markets of the country on the occasion of Akshaya Tritya is electrifying. One can witness a rush of women eager to buy expensive gold items. The shopkeepers open up their shops till late in the night, even in the less known parts of India, defying the logic of safety. This is because they believe that the Gods are going to be kind and nothing evil shall interfere with their business.

The colors of celebration on the day of Akshaya Tritya vary from household to household. While many stick to the old practice of buying gold, people now days are turning more innovative with not just jewelry, but also buying gold idols of their respected Gods. The gold bought on this day is believed would rise in value, bring joy and prosperity to each household, and most importantly ward off all the evil luck. Stores all over the country have special schemes to tempt customers to buy gold.

Not only gold, but automobiles are also the highlight of Akshaya Tritya. People buy new cars, for their wives and children, and special offers are created by agencies to lure customers. It is believed that the sales of cars skyrocket on the day of Akshaya Tritya. Any festival in India is incomplete without pujas. On the day of Akshaya Tritya, Lord Kubera, Goddess Lakshmi, Lord Ganesha, and several other gods are worshipped by people in the hope of being bestowed with good health, wealth, luck to do business, and prosperity.

Marriages done on the day of Akshaya Tritya are considered to be auspicious. People choose this day as it is believed that the day is free of any malice effects. For the same reason, people buy new properties in the form of shops, homes, and plots on this very day. Businesses and associations often choose this day to give a new direction to their ventures.

Akshaya Tritya is not just about gold, but about the different shades of celebration that color the population of the country. It’s significance in our society is immense.