Music festival goers most likely to carry smartphones
Posted on: 13/Jun/2013 12:05:53 PM
According to a survey conducted by Symantec, 92 per cent of people who go to music festivals are more likely to carry a smartphone with them than cash or their ID. Symantec is the maker of Norton security software.
6500 adults from 11 countries were questioned. ‘We found that mobile devices have never been more crucial to their (festival) experience… Regionally, having a smartphone at a festival was most important in Australia, Brazil, China, Japan and Mexico while theft was the leading cause of smartphone loss in Brazil, China and Mexico… North Americans were least cautious when it came to taking precautions such as password protection and special apps to combat malware. Latin Americans were most prudent on that score. We`re very curious about our customers as they migrate more and more of their behavior to the mobile world but we`ve got to get people to consider the possibility that their phone will be lost or stolen’, says Marrion Merritt, Safety Advocate for Norton.
