Lenovo Launches Turbo-Charged, Multi-Touch Smartphones in India
Posted on: 08/Nov/2012 10:38:58 AM
Lenovo the number one PC maker in India for 2
straight quarters (Source: IDC Q1 and Q2 CY2012) yesterday(nobv 07,2012)
announced its foray into the smartphone market in India.
This move strongly stems from Lenovo’s 4 screen strategy in the PC + era, of which smartphones is a key component. The four screens comprise of PCs, tablets, smartphones and smart TVs. While PCs are central to the digital lives of millions, the epicenter of communication and businesses is shifting towards wireless devices like smartphones, tablets and netbooks. Lenovo is entering the Indian market for smartphones after having built a strong and successful mobile phone business as the number two player with 11.2% (Q2 CY2012) market share in China. With this launch, a full range of Android based Lenovo smartphones will be available in the market, starting from the fully featured and affordable Lenovo A60+ to the premium quad-core Lenovo K860.
“Having witnessed success in the PC space where we are currently No. 1 in India, our entry into the smartphones category is a strategic move that reinforces our commitment to lead technology and innovation across the 4 screens. The number of consumers adopting smarter, wireless technology in the country is on the rise and we anticipate a huge increase in smartphone users. Lenovo smartphones offer a compelling value proposition for the Indian consumer and we are confident that our audiences will strongly consider our product portfolio,” said Ashok Nair, Director - Sales (South), Lenovo India.
To cater to a wide spectrum of consumers, Lenovo is offering 5 android based smartphones across the 4 segments viz. Geek, Stylish, Professional and Affordable, at various price points. The USP of the fully featured Lenovo’s smartphones is long battery life and dual sim capability. Four of the Lenovo smartphones are based on the Android version 4 while the A60+ smartphone is based on the Android version 2.3.
This move strongly stems from Lenovo’s 4 screen strategy in the PC + era, of which smartphones is a key component. The four screens comprise of PCs, tablets, smartphones and smart TVs. While PCs are central to the digital lives of millions, the epicenter of communication and businesses is shifting towards wireless devices like smartphones, tablets and netbooks. Lenovo is entering the Indian market for smartphones after having built a strong and successful mobile phone business as the number two player with 11.2% (Q2 CY2012) market share in China. With this launch, a full range of Android based Lenovo smartphones will be available in the market, starting from the fully featured and affordable Lenovo A60+ to the premium quad-core Lenovo K860.
“Having witnessed success in the PC space where we are currently No. 1 in India, our entry into the smartphones category is a strategic move that reinforces our commitment to lead technology and innovation across the 4 screens. The number of consumers adopting smarter, wireless technology in the country is on the rise and we anticipate a huge increase in smartphone users. Lenovo smartphones offer a compelling value proposition for the Indian consumer and we are confident that our audiences will strongly consider our product portfolio,” said Ashok Nair, Director - Sales (South), Lenovo India.
To cater to a wide spectrum of consumers, Lenovo is offering 5 android based smartphones across the 4 segments viz. Geek, Stylish, Professional and Affordable, at various price points. The USP of the fully featured Lenovo’s smartphones is long battery life and dual sim capability. Four of the Lenovo smartphones are based on the Android version 4 while the A60+ smartphone is based on the Android version 2.3.
