Jaypore Enters Tamil Nadu with First Exclusive Store in Chennai
Premium artisanal lifestyle brand Jaypore, from Aditya Birla Fashion and Retail Ltd., has marked its foray into Tamil Nadu with the launch of its first exclusive brand outlet in Chennai. Located in Raja Annamalai Puram, the 2,200 sq. ft. store brings a curated selection of handcrafted apparel, heirloom jewellery, and artisanal home décor to the city`s style-conscious shoppers.
Designed as an immersive experience, the store features traditional craft forms like tribal silver, Kundan, block printing, Chikankari, Jamdani, and more. Unique elements such as hand-painted Mughal Buta walls, personalized craft frames, and jewel-box-inspired displays transform the space into a celebration of India’s rich artistic heritage.
"Chennai, with its deep appreciation for craftsmanship, is a natural choice for this expansion," said Manu Gupta, Vice President and Brand Head of Jaypore. The store underscores Jaypore’s commitment to blending India’s artisanal traditions with contemporary sensibilities.
This launch strengthens Jaypore’s national footprint and reinforces its omnichannel strategy, integrating offline and online experiences for today’s conscious consumers.
Store Address:
JP, 77 & 79 (44 & 45), Chamiers Rd, Austin Nagar, Raja Annamalai Puram, Chennai, Tamil Nadu 600028
