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Coke Studio Tamil Drops Latest Track Tamizhi Celebrating the Beauty of the Tamil Language
Posted on: 24/Apr/2023 5:02:41 PM
Celebrating the vehemence of the Tamil language, Coke Studio Tamil has released its latest euphonic track, `Tamizhi.` The song by OfRo and Pushpavanam Kuppusamy is a proud declaration of what it truly means to be Tamil.
After the overwhelming success of Sagavaasi, gaining over 21 million views within 2 months, and Vendum, the second song of the season, crossing over 12 million views, Coke Studio Tamil has released its 3rd song from Season 1, ‘Tamizhi,` which is a beautiful dedication to the Tamil language. The song features music rapper/producer OfRo and musician Pushpavanam Kuppusamy in a novel avatar. The duo mirrors the soul of Tamil through an amalgamation of folk and hip-hop powered by a medley of traditional instruments like Kanjira, seamlessly paired with trumpet and Spanish handheld percussive instruments.
Coke Studio recently launched Coke Studio Tamil Season 1, bringing together over 25+ celebrated and talented artists from across the state to create eight memorable tracks. The songs are bolstered by seasoned sounds of musical instruments that are symbolic of culture and tradition.
The latest song, Tamizhi, admires the eternal beauty of the Tamil language and talks about how it is an elixir full of pearly wisdom for the children of the land. The track is a proud declaration of what it truly means to be Tamil and the pure relationship that people share with the language.
In tandem with Coke Studio Tamil’s endeavour to celebrate authenticity and inclusivity, Pushpavanam Kuppusamy, credited for reviving the Naatupura Paatu, a Tamil folk art, plays a pivotal role in bringing the magic of Tamil folk music that resonates with the imagery of Tamil language and culture brilliantly woven together by the rap lyrics by Rohit Abraham, popularly known as OfRo.
Arnab Roy, Vice President, Marketing Coca-Cola - India and Southwest Asia, said, “Over the last decade, Coke Studio has been one of the most successful music properties globally with an active presence in Pakistan, Philippines, South Africa, Egypt, Bangladesh and many more countries. The launch of Coke Studio Tamil is a respect to one of the world’s oldest living languages and to a culture that is unmatched globally with its history and richness. The Coke Studio Tamil platform will enable us to celebrate the glorious diversity of Tamil music with the 80 Million Tamil speaking people worldwide and also continue to spread the tunes of Tamil music to a large international audience.”
From the beautiful Tamil alphabet to Kolam and a picturesque rendition of a woman with Tamil text that shares a message about unity, the video is a visual delight with intricate elements inspired by Tamil culture and language.
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