Can I Buy Gold from Any Shop? Understanding the Differences
With the festive season increasing the demand for gold jewelry, it is important to be cautious when purchasing gold, especially from local jewelers. The Bureau of Indian Standards (BIS) conducts checks on gold sellers to ensure compliance with quality standards. However, due to limited resources, the BIS advises consumers to buy gold only from BIS-certified jewelers.
BIS certification assures buyers of the gold’s purity and authenticity. Customers should also check the hallmark on the jewelry, which provides information about the gold’s quality and the jeweler`s credibility.
Recently, there have been instances of substandard gold being sold in the market. To avoid such issues, buyers are encouraged to research local jewelers, confirm certifications, and seek trusted recommendations before purchasing.
Ensure your investment in gold jewelry is safe by choosing BIS-certified sellers, which guarantees quality and reliability. Take these steps to make confident and secure purchases during the festive season.
